Coach Inc.: From Staid to Stylish |
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Introduction Contd...By the time Sara Lee Corp. (Sara Lee)7 bought the company in 1985, Coach had become a premium leather accessories brand in the US. Under Sara Lee, Coach underwent a major expansion and entered the overseas market. However, by the early 1990s, Coach had lost some of its cachet, as other premium brands offered customers products that were 'hip and trendy'.
BackgroundCoach was established in 1941, as a small leather goods manufacturing unit operated by Miles Cahn (Cahn) and six leather artisans, in a loft in Manhattan, New York. The unit produced high quality leather handbags, and was run as a family business by the Cahn family.
This was an innovative idea as, at that time, handbags were usually made out of thin leather pasted on cardboard. Cahn sold the cowhide handbags under the Coach brand name. Gradually, the Coach brand became popular in the US and the company became well known as a maker of high-quality leather handbags. Over time, Coach came to be recognized as a premium brand that offered superior quality leather goods in classic styles...
7] Founded in 1939, Sara Lee was a consumer goods company based in Illinois, USA. As of 2006, its main businesses included food and beverages, branded apparel, and foodservice. For fiscal 2006, Sara Lee's revenue amounted to $15.9 billion.
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